Tag: big data

Five Cool Digital Marketing Stories for January 2015

| January 16, 2015 | 0 Comments

Post-festivities, the world is back to normal. Thank goodness. And as usual, there are all sorts of thrilling things happening in the wonderful world of the interweb. 5 digital marketing tales for 2015 Here are five of my favourite content creation, copywriting and digital marketing stories for January 2015. Forget B2C / B2B – we’re all human […]

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DuckDuckGo, big data, the death of Google Authorship…

| September 8, 2014 | 0 Comments

It’s time for my latest round-up of copywriting, digital marketing and online communications news. 6 more copywriting and digital marketing-related snippets 1. Neanderthal hash tag This one’s just for fun…. a carved pattern on a stone floor in a cave in Gibraltar delivers more evidence that Neanderthal people were more creative than anyone previously suspected: far from […]

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Micro-targeting doesn’t always drive better results

| November 5, 2012

While segmenting and micro-targeting sounds like a brilliant idea, it doesn’t always work out the way you’d expect.  Here’s an example of how even the biggest Big Data can let you down, fresh from last week’s New Scientist magazine. Election micro-targeting fail Obama and Romney’s recent election campaigns took targeting into account, using clever algorithms […]

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Facebook, ‘big data’ and targeting – What’s going wrong?

| January 31, 2012

It’s good to know human beings are nowhere near as predictable as marketers like to think we are.  Despite the vast amount of data sites like Facebook hold about members, the social network’s data-driven adverts are still way off target. OK, I may be in my forties and engaged to be married. But that doesn’t […]

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