Technorati research reveals blog update shocker

Posted on November 16th, 2009 in copywriting and marketing with no comments

The New York Times reported a while ago that most blogs are set up in a flurry of enthusiasm… then abandoned.
So says Technorati. Apparently a massive 95% of the blogs they surveyed hadn’t been updated in 120 days.
Which is understandable. Once the novelty wears off, a lot of businesses give up blogging because they’re simply too [...]

The power of blogging

Posted on November 11th, 2009 in copywriting and marketing with no comments

Listen to your webstats!
Got a business-related blog? Then listen to your webstats and experience blog power in action.
I’m always banging on about monitoring webstats. But you can’t plan marketing effectively unless you know what works and what nosedives. You need to know returns on investment, especially if you’re paying for search engine marketing. 
Webstats are [...]