Setting up a blog is one thing. Making it work as hard as possible for your business is another. Here’s twenty five ways to attract more people to your blog and keep search engines happy: use key words and phrases within your posts and post titles to make your blog search engine friendly. When search [...]
Overtly sales-focused blog content doesn’t put search engines off. But it can alienate human visitors. So you might as well please both parties and get the maximum marketing value out of blogging. Human visitors come back time and time again if they like what you’re saying, and some will convert to customers. But most people don’t [...]
As a freelance copywriter, now and again I spot patterns in the market. The latest? It looks like blogging is taking off… with a vengeance. Why? There are probably several good reasons. Here’s my top six, just the tip of the iceberg. Google likes lively sites and a blog is a relatively simple way to update your website regularly focusing on key words and phrases [...]
As a freelance copywriter working from home, my only company during the day is BBC Radio 4. A recent edition of The Food Programme illustrated just how powerful the blogosphere has become. Food bloggers are taking the world by storm. They’re starting and ending trends. They’re creating new celebrities. And they’re making people fortunes. A week or so later another R4 programme [...]
In the olden days the first bloggers used their blogs – or ‘web logs’ – as simple online diaries. It didn’t take long for people to discover that blogging is a superb way to update a site regularly and easily. And it soon became clear that blogs, used wisely, have very significant SEO benefits. But do you have to [...]
