In the olden days the first bloggers used their blogs – or ‘web logs’ – as simple online diaries.
It didn’t take long for people to discover that blogging is a superb way to update a site regularly and easily. And it soon became clear that blogs, used wisely, have very significant SEO benefits.
But do you have to open your [...]
The New York Times reported a while ago that most blogs are set up in a flurry of enthusiasm… then abandoned.
So says Technorati. Apparently a massive 95% of the blogs they surveyed hadn’t been updated in 120 days.
Which is understandable. Once the novelty wears off, a lot of businesses give up blogging because they’re simply too [...]
Help your readers get exactly what they want out of your blog posts using simple design principles.
Why bother? A well laid out blog post delivers your message powerfully and logically, and readers get the most out of it. Here’s a few sensible blog post layout tips:
Use a bold header to make it 100% clear where [...]
Grab the tail of a current event and hang on!
Occasionally a news story will resonate with your business. So grasp the opportunity and tell people about it!
Putting your slant on a local, national or international news story will bring readers, responders, visitors and customers. Here’s an example.
You are a building firm. A local scandal has [...]
Stockpile blog posts and drip-feed them regularly
It’s common knowledge that posting regularly into a living, reacting blog encourages a loyal following.
Hm. I’m a fine one to talk. Some weeks I’m just too busy to write a post and other times I’m stuck for a subject.
Now and again I’m full of ideas and inspiration, and have [...]