As a freelance copywriter working from home, my only company during the day is BBC Radio 4. A recent edition of The Food Programme illustrated just how powerful the blogosphere has become. Food bloggers are taking the world by storm. They’re starting and ending trends. They’re creating new celebrities. And they’re making people fortunes. A week or so later another R4 programme [...]
In the olden days the first bloggers used their blogs – or ‘web logs’ – as simple online diaries. It didn’t take long for people to discover that blogging is a superb way to update a site regularly and easily. And it soon became clear that blogs, used wisely, have very significant SEO benefits. But do you have to [...]
The New York Times reported a while ago that most blogs are set up in a flurry of enthusiasm… then abandoned. So says Technorati. Apparently a massive 95% of the blogs they surveyed hadn’t been updated in 120 days. Which is understandable. Once the novelty wears off, a lot of businesses give up blogging because they’re [...]
Help your readers get exactly what they want out of your blog posts using simple design principles. Why bother? A well laid out blog post delivers your message powerfully and logically, and readers get the most out of it. Here’s a few sensible blog post layout tips: Use a bold header to make it 100% clear [...]
Grab the tail of a current event and hang on! Occasionally a news story will resonate with your business. So grasp the opportunity and tell people about it! Putting your slant on a local, national or international news story will bring readers, responders, visitors and customers. Here’s an example. You are a building firm. A [...]