The New York Times reported a while ago that most blogs are set up in a flurry of enthusiasm… then abandoned. So says Technorati. Apparently a massive 95% of the blogs they surveyed hadn’t been updated in 120 days. Which is understandable. Once the novelty wears off, a lot of businesses give up blogging because they’re [...]
Help your readers get exactly what they want out of your blog posts using simple design principles. Why bother? A well laid out blog post delivers your message powerfully and logically, and readers get the most out of it. Here’s a few sensible blog post layout tips: Use a bold header to make it 100% clear [...]
Grab the tail of a current event and hang on! Occasionally a news story will resonate with your business. So grasp the opportunity and tell people about it! Putting your slant on a local, national or international news story will bring readers, responders, visitors and customers. Here’s an example. You are a building firm. A [...]
Stockpile blog posts and drip-feed them regularly It’s common knowledge that posting regularly into a living, reacting blog encourages a loyal following. Hm. I’m a fine one to talk. Some weeks I’m just too busy to write a post and other times I’m stuck for a subject. Now and again I’m full of ideas and [...]
Quality blogging attracts all sorts of business benefits. 1. visibility – Blogging bigs up your visibility with search engines. Regular posts keep your site fresh. They encourage return visits by search engine bots. Your blog’s style, tone and content give readers a valuable insight into what it’s like to work with you. 2. credibility – [...]
