Tag: blogging

The stellar rise of blogging

| October 7, 2010

As a freelance copywriter, now and again I spot patterns in the market. The latest? It looks like blogging is taking off… with a vengeance. Why? There are probably several good reasons. Here’s my top six, just the tip of the iceberg. Why is business blogging so popular? Google likes lively sites and a blog is a relatively simple way to update your website […]

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Blog power changes the food industry

| July 8, 2010

As a freelance copywriter working from home, my only company during the day is BBC Radio 4. A recent edition of The Food Programme illustrated just how powerful the blogosphere has become. It appears food bloggers are taking the world by storm. They’re starting and ending trends. They’re creating new celebrities. And they’re making people fortunes. A week or so later another R4 […]

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Shall I open my blog to comments… or not?

| November 23, 2009

In the olden days the first bloggers used their blogs – or ‘web logs’ – as simple online diaries. It didn’t take long for people to discover that blogging is a superb way to update a site regularly and easily. And it soon became clear that blogs, used wisely, have very significant SEO benefits. Do you have to open your […]

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Technorati research reveals blog update shocker

| November 16, 2009

The New York Times reported a while ago that most blogs are set up in a flurry of enthusiasm… then abandoned. So says Technorati. Apparently a massive 95% of the blogs they surveyed hadn’t been updated in 120 days. Which is understandable. Once the novelty wears off, a lot of businesses give up blogging because they’re simply […]

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Format your blog posts for maximum impact

| November 16, 2009

Help your readers get exactly what they want out of your blog posts using simple design principles. Why bother with clear blog post formatting? A well laid out blog post delivers your message powerfully and logically, and readers get the most out of it.  Here’s a few sensible blog post layout tips: Use a bold header […]

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