Stockpile blog posts and drip-feed them regularly It’s common knowledge that posting regularly into a living, reacting blog encourages a loyal following. Hm. I’m a fine one to talk. Some weeks I’m just too busy to write a post and other times I’m stuck for a subject. Now and again I’m full of ideas and [...]
Quality blogging attracts all sorts of business benefits. 1. visibility – Blogging bigs up your visibility with search engines. Regular posts keep your site fresh. They encourage return visits by search engine bots. Your blog’s style, tone and content give readers a valuable insight into what it’s like to work with you. 2. credibility – [...]
Listen to your webstats! Got a business-related blog? Then listen to your webstats and experience blog power in action. I’m always banging on about monitoring webstats. But you can’t plan marketing effectively unless you know what works and what nosedives. You need to know returns on investment, especially if you’re paying for search engine marketing. [...]