Shall I open my blog to comments… or not?

Posted on November 23rd, 2009 in copywriting and marketing with no comments

In the olden days the first bloggers used their blogs – or ‘web logs’ – as simple online diaries.
It didn’t take long for people to discover that blogging is a superb way to update a site regularly and easily. And it soon became clear that blogs, used wisely, have very significant SEO benefits. 
But do you have to open your [...]

Inspired? Surf the wave while it lasts

Posted on November 16th, 2009 in copywriting and marketing with no comments

Stockpile blog posts and drip-feed them regularly
It’s common knowledge that posting regularly into a living, reacting blog encourages a loyal following.
Hm. I’m a fine one to talk. Some weeks I’m just too busy to write a post and other times I’m stuck for a subject.
Now and again I’m full of ideas and inspiration, and have [...]