Sometimes the benefits are crystal clear. In the autumn my host disappeared off the planet for a week and all my sites went down. The host phone number was dead and they weren’t answering emails. I’d been with them eight years but their communication was so crap throughout the crisis that my loyalty flew right out of the window. I jumped ship as soon [...]
It’s no mystery. ‘Brand’ describes the way the outside world experiences your organisation. The concept is easier to understand if you ditch the word ‘brand’ and think ‘personality’ instead. An organisation’s personality, like yours, is made up of: The way it looks – design, colours, logos, text sizes, fonts and images The way it sounds [...]
Then write as though you’ve never seen your product or service before! I gave up on buying a piece of anti virus software last week because the online buying and payment instructions were so frustrating. Which goes to show that instructions aren’t just instructions. They’re a part of your brand, often critical to a good customer [...]