DIY B2B Direct Marketing and SEO

As a freelance copywriter I’m very aware how little time – and inclination – most people have to write stuff for themselves. So it’s no surprise that getting customers to provide testimonials, comments and case studies can be a challenge. My tip? Write the testimonial or case study yourself. Then ask your customer to approve it. Which sounds ridiculously simple. But [...]

Breathe life into your marketing – if your customers love you, boast about it. You can tell your target market how great you are ’til you’re blue in the face. But if you want them to make that essential leap of faith, taking you up on your offer, you need strong medicine: introducing customer testimonials [...]