Tag: charity marketing

Charity Marketing Fail – Why I Don’t Open Appeal Mailshots

| 6th March 2019 | 0 Comments

I donate to lots of charities, and that means I get plenty of charity mailshots. The thing is, I can’t bear to open them just in case there’s a terrible story inside, so I throw them away unread. While it’s good to keep in touch with donors, I think charities should ask people what kind […]

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The internet: World-changing stuff!

| 3rd December 2014 | 0 Comments

Steven Pinker’s new book cuts through traditional non-wisdom in praise of Twitter, which can actually improve¬†people’s writing style. The high tech start-up model is changing the face of charity donations forever. And website accessibility for everyone is easier than ever to achieve… How the internet changes everything Here are three of my favourite¬†copywriting, content creation […]

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Charity copywriting at its best

| 11th November 2009

Two examples of mighty fine charity copywriting Dogs Trust marketing brilliance I regularly have my heartstrings pulled painfully hard by the Dogs Trust. I sponsor a dog at their Shoreham centre, where several animals too traumatised to be re-homed are looked after. So by now I should be immune to their evil marketing ploys. But […]

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