Be clear about what your business does

Posted on November 16th, 2009 in copywriting and marketing with no comments

I found this business description when trundling around online the other day:
“We are always doing something new. We have just started another in-house matrix programme that pays 100% fees back to members, who join in reverse order.”
The company’s name didn’t give a clue about what they actually did. Until I noticed they were classified [...]

Want to write effective website instructions?

Posted on November 11th, 2009 in copywriting and marketing with no comments

Then write as though you’ve never seen your product or service before!
I gave up on buying a piece of anti virus software last week because the online buying and payment instructions were so frustrating. Which goes to show that instructions aren’t just instructions. They’re a part of your brand, often critical to a good customer [...]