Tag: consumer behaviour

Consumer Behaviour Prediction and Lyapunov Exponents

| September 5, 2017 | 0 Comments

It’s nigh on impossible to predict the weather more than a week in advance. So what hope do marketers have of predicting consumer behaviour, humans being much more mercurial than weather systems? Maths agrees. Here’s why marketers should stop trying to predict what people will do next: introducing Lyapunov Exponents.  Lyapunov Exponents – Forget predicting […]

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