Tag: content marketing

Random content marketing-inspired snippets

| December 10, 2013 | 0 Comments

Here are some more random marketing and language-related bits and bobs. Check your facts for content marketing excellence FullFact is a UK-based fact-checking organisation.  They provide excellent free tools, advice and information so “anyone can check the claims we hear from politicians and the media”. If you’re short on blog post inspiration, it’s a brilliant source […]

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Direct marketing and the online copywriter…

| September 11, 2013 | 0 Comments

 … a match made in heaven How does direct marketing drive online copywriter success? In all sorts of ways. Once as common as muck, now a shiny tool in the online copywriter box Pre-internet, direct marketing was the poor relation of brand marketing and advertising. Considered slightly grubby and common, DM sat ‘below the line’ […]

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Random content marketing, copywriting and tech snippets

| July 19, 2013 | 0 Comments

I keep a running list of blog post ideas. Now and again I cobble together a random post from leftover snippets. It makes marketing sense to throw some variety into the blogging mix. If I trotted out long post after long post about the same old copywriting-related stuff, you’d soon get bored. Here’s my latest […]

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4 steps for creative content planning

| November 13, 2012

When you’re building a content plan, you need a skeleton to hang your subject matter on Here are four tips for well-rounded creative content planning, to help you stay directly relevant to your business’s direction and fulfil your readers’ needs. Tailor your content plan so it supports your business plan Focus on your USPs to […]

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Does it take longer to build links via content marketing…

| October 18, 2012

… than it did through old-style link building? Yes, it does. Content marketing route is a much slower way to acquire links. But take heart – everyone’s in the same boat. Patience, grasshopper.

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