Tag: copywriter

Persona confusion, information overload, T&C rebellion…

| 17th December 2014 | 0 Comments

As usual there’s plenty of marketing-related stuff around. Here’s some of it.   Content marketing in the news A fascinating information overload warning for retailers. MPs make a bullish demand for less legalese and more plain language in online T&Cs. And personae cause digital marketing confusion. Here’s the news. Information overload – Less is more? We’ve all […]

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The murky world of sales conversion madness

| 24th May 2012

Now and again a new client will tell me a horror story, revealing a tantalising glimpse of a strange and murky business netherworld. A place where getting a basic copywriting quote is as complex as a full-scale West End theatre production of War and Peace, and it takes several light years to get a reply […]

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