Tag: copywriter
Persona confusion, information overload, T&C rebellion…
As usual there’s plenty of marketing-related stuff around. Here’s some of it. Content marketing in the news A fascinating information overload warning for retailers. MPs make a bullish demand for less legalese and more plain language in online T&Cs. And personae cause digital marketing confusion. Here’s the news. Information overload – Less is more? We’ve all […]
The murky world of sales conversion madness
Now and again a new client will tell me a horror story, revealing a tantalising glimpse of a strange and murky business netherworld. A place where getting a basic copywriting quote is as complex as a full-scale West End theatre production of War and Peace, and it takes several light years to get a reply […]