Tag: copywriting

When marketing goes dog-shaped…

| May 23, 2014 | 0 Comments

More marketing, content and copywriting-related bits and bobs I have a love-hate relationship with marketing. On one hand, because I spent two decades in direct marketing I know a great campaign is a delight to everyone in the target market who encounters it. On the other hand there’s also plenty of rubbish, mad behaviour and marketing […]

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Great Marketing Stories for May 2014

| May 9, 2014 | 0 Comments

There’s nowt as queer as folk – Remarkable marketing stories There’s all sorts of fascinating stuff going on in the amazing world of marketing right now. Here are my favourite marketing stories. Brazil beats the world on online freedom Brazil has awarded its internet its very own Bill of Rights in a move widely lauded […]

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Six copywriting, marketing and marcomms-related snippets

| February 19, 2014 | 0 Comments

It’s high time I jotted down my latest bunch of random marketing, copywriting and marcomms-related snippets. Here goes. Google content length rumours? I heard a rumour the other day about Google giving advice on the length of posts, articles and web pages. Someone thought they’d heard that ‘content’ should be at least 600 words long […]

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Remarkable lyrics… but a big copywriting fail!

| September 24, 2013 | 0 Comments

You love words, you’ve got to love lyrics. And 1930s to ’50s jazz lyrics float my boat more than most. Here are some of the best, from You Go To My Head, penned by the mighty Haven Gillespie and J. Fred Coots back in 1938. It’s awesome stuff, and a brilliant example of plain language used to […]

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Random marketing related stories and sound bites

| September 16, 2013 | 0 Comments

It’s time for another round-up of random copywriting and marketing related stories. Brighton SEO take-aways Thanks to the dynamic Kelvin from Site Visibility and everyone else involved with this autumn’s Brighton SEO conference, a blinder of an event. A far cry from the first one, held upstairs in the Quadrant pub and attended by about […]

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