DIY copywriting, marketing and SEO

Both involve a customer buying more stuff from you than they’d originally intended. But cross selling and up selling are very different.  cross selling involves selling related goods or services. If you’re in the process of selling someone a wedding outfit you could also offer them a matching hat, shoes and handbag up selling involves selling a more [...]

… using highly visible response mechanisms A simple tip that loads of businesses forget. When you’re marketing to customers and prospects, make it easy for them to respond. Anbd make it obvious what they can do next, up front. We like to act on impulse. Particularly online. If we can’t, we go off the boil. [...]