Tag: digital marketing

Content marketing in 2015 – What’s new & what’s overdue?

| December 10, 2014 | 0 Comments

2015 is on the horizon and it’s my turn to join the bandwagon, thinking about what content marketing in particular and digital marketing as a whole might mean in 2015. Here goes.  2014 retrospective – Content marketing grows up If you hadn’t heard of content marketing by the beginning of 2014, you’ll know about it […]

Continue Reading

Time travel special – Cool direct marketing takeaways

| April 30, 2014 | 0 Comments

I remember the olden days of offline direct marketing, way before t’internet was born. And I have very fond memories of my time in corporate client DM, both agency and client side. But it’s about much more than mere nostalgia. It’s remarkable how much you can learn about digital marketing by harking back to traditional DM. […]

Continue Reading

The 2 things I love best about digital marketing

| February 13, 2014 | 0 Comments

I’ve already looked at the three things I dislike most about digital marketing. But what about the best bits? Here are the two things I love about our ever-changing, complex and fascinating digital marketing world, having worked in the direct marketing industry for more than two decades. The way things change I love the way things […]

Continue Reading

3 things I hate about digital marketing

| January 31, 2014 | 0 Comments

Just because you’re involved in digital marketing, it doesn’t mean you have to love everything about it. When they’re done well, marketing communications are a pleasure to receive. But done badly they drive people nuts. Here are the three things I hate most about online marketing. 3 digital marketing nasties Piss-poor pop-ups Disruptive marketing is annoying […]

Continue Reading

Digital Marketing: The benefits of getting personal

| September 12, 2012

Marketing isn’t a one way street. It’s also about interaction nd engagement, more so than ever since social media marketing grabbed a leading role. So how can you bring the personal, interactive side of marketing into play, to help win friends and influence people? Getting personal with your digital marketing Interacting on Twitter Too many […]

Continue Reading