Hysterical punctuation and messy formatting puts readers off!
If you want to make sure visitors get to grips with your website’s message instantly, keep it cool.
Direct Marketing is powerful stuff. But some traditional DM techniques don’t translate well online, where attention spans are even shorter and instant gratification’s the bunny.
Avoid things like:
making yourself sound hysterical by sprinkling [...]
Sometimes old wisdom brings fresh insights.
Online marketers are waking up to the value of traditional direct marketing. And they’re hitting gold with one of the oldest and best DM principles – testing.
So what’s it all about?
Testing is a key component of effective direct marketing. Its principles hold as true online as they do for any [...]
Website headers and subheads have a unique role
The mindset of online readers is different from any other medium.
TV adverts interrupt the programme you’ve chosen to watch. The same goes for press ads, direct mail, poster campaigns… they’re distractions, imposed on you rather than chosen or sought.
In contrast most websites are found via a search [...]
No matter how small your business, don’t forget offline direct marketing… print is powerful stuff
Internet marketing’s exciting, fast and cheap and, if you do it properly, extremely effective. But any marketer worth their salary or fee will also consider integrating offline campaigns seamlessly to maximise a budget’s impact.
It’s a clear case of whole being [...]