Tag: direct marketing

Old-School Direct Marketing Testing for Landing Pages

| June 26, 2015 | 0 Comments

There’s a lot to be said for old-school direct marketing techniques. Testing is one of the best. And it’s particularly handy for landing pages. First, what are landing pages? A landing page is a standalone web page separate from the main website. It’s designed to fulfil a particular business objective. As such you don’t need to […]

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Get Personal with Direct Marketing & Make More £££

| January 26, 2015 | 0 Comments

It’s a treat getting a proper letter through the post, something from a friend or loved one. But if you’re anything like me, years of keyboard use has wrecked your handwriting and penning anything longer than a postcard actually hurts. So it’s good to see a canny new invention, a cutting-edge handwriting robot designed to […]

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Content marketing in 2015 – What’s new & what’s overdue?

| December 10, 2014 | 0 Comments

2015 is on the horizon and it’s my turn to join the bandwagon, thinking about what content marketing in particular and digital marketing as a whole might mean in 2015. Here goes.  2014 retrospective – Content marketing grows up If you hadn’t heard of content marketing by the beginning of 2014, you’ll know about it […]

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Bugger SEO – Try database marketing instead

| May 13, 2014 | 0 Comments

Your website is about as invisible as it gets. Maybe competition in your sector is particularly fierce, either locally, nationally, internationally or all three. Perhaps you don’t have the time, energy, expertise or inclination to chase the natural search dragon. It could be you can’t afford PPC because the cost per click is too high, even […]

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Time travel special – Cool direct marketing takeaways

| April 30, 2014 | 0 Comments

I remember the olden days of offline direct marketing, way before t’internet was born. And I have very fond memories of my time in corporate client DM, both agency and client side. But it’s about much more than mere nostalgia. It’s remarkable how much you can learn about digital marketing by harking back to traditional DM. […]

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