Tag: direct marketing

The 2 things I love best about digital marketing

| February 13, 2014 | 0 Comments

I’ve already looked at the three things I dislike most about digital marketing. But what about the best bits? Here are the two things I love about our ever-changing, complex and fascinating digital marketing world, having worked in the direct marketing industry for more than two decades. The way things change I love the way things […]

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3 things I hate about digital marketing

| January 31, 2014 | 0 Comments

Just because you’re involved in digital marketing, it doesn’t mean you have to love everything about it. When they’re done well, marketing communications are a pleasure to receive. But done badly they drive people nuts. Here are the three things I hate most about online marketing. 3 digital marketing nasties Piss-poor pop-ups Disruptive marketing is annoying […]

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Direct marketing and the online copywriter…

| September 11, 2013 | 0 Comments

 … a match made in heaven How does direct marketing drive online copywriter success? In all sorts of ways. Once as common as muck, now a shiny tool in the online copywriter box Pre-internet, direct marketing was the poor relation of brand marketing and advertising. Considered slightly grubby and common, DM sat ‘below the line’ […]

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Money to burn – A Virgin direct marketing logic fail?

| October 23, 2012

If he knew, I bet Richard Branson would be miffed…  An expensive piece of direct marketing nonsense arrived through the post from Virgin last week, telling us they’ve added TV on Demand to our package. We’ve been on-demanding stuff for a while now, which makes the whole thing slightly puzzling. But that isn’t the point. I’m […]

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Corporate speak versus plain language

| January 26, 2012

I was chatting with someone about insurance direct marketing the other day, lamenting the fact that most insurance offers are hideous exercises in jargon and corporate speak.    The person I was talking to wondered whether it was OK to use corporate-style language when marketing business-to-business, as opposed to business-to-consumer. I said no. Why plain […]

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