DIY copywriting, marketing and SEO

I heard a bloke in the supermarket queue humming the tune from WeBuyAnyCar.com‘s brilliant direct response TV advert yesterday. If I’d created it I’d be chuffed to bits. Why? because it’s obviously powerful enough to become an ‘earworm’. What’s an earworm? It’s when you get a persistent, looping tune in your head that you can’t [...]

Be clear, be concise, be brief and shout LOUDLY! If you want your advert to pull in enquiries and sales – and why else would you bother advertising? – your copy and design need to be carefully constructed. Here’s the basics.  write a short, eyecatching, inspiring header  put the header at the top of the [...]