DIY B2B Direct Marketing and SEO

A mailing with a letter will always outpull a mailing without a letter… … one traditional direct mail rule that holds true, whether you’re sending an email or a traditional snail mail campaign. How many online marketers have taken it on board? Very few. Most email campaigns are nothing more than online leaflets. As any seasoned direct [...]

If you want to sell stuff, don’t waste time being arty. Are you planning to use images in your advert? Key US research proved twenty years ago that the most successful campaigns – with the biggest returns on investment – contain images that: attract the right target audience help describe the product or service in [...]