Easy-to-create website eye candy

In a competitive world a spot of judicious eye candy can inspire website visitors to stay longer, engage better and return for more, sooner. With SiteJazzer it’s easy to create eyecatching animated cards with images, video and even audio. You can update your site with stunning page-peel banners and exciting leader boards, captioned videos, cool 3d flip-books, [...]

Online and offline, letters improve response

A mailing with a letter will always outpull a mailing without a letter… … one traditional direct mail rule that holds true, whether you’re sending an email or a traditional snail mail campaign. How many online marketers have taken it on board? Very few. Most email campaigns are nothing more than online leaflets. As any seasoned direct [...]

A picture’s only worth a thousand words if it’s relevant

If you want to sell stuff, don’t waste time being arty. Are you planning to use images in your advert? Key US research proved twenty years ago that the most successful campaigns – with the biggest returns on investment – contain images that: attract the right target audience help describe the product or service in [...]