DIY copywriting, marketing and SEO

What on earth is going on with ebook pricing? The cost of a hard copy book depends on the print run, the materials and the book’s physical size. A paperback best seller with a print run of a hundred thousand costs a lot less to produce than an eighteen inch square ’coffee table’ art book [...]

E-books are hot. But is there any commercial value in uploading an e-book to your website? Provided the content is relevant, informative and well written, an e-book should ding the right bells. A great e-book can pack enough power to infuence buying behaviour and increase conversion.  Upload your e-book as a .pdf and you tap [...]