Perversely, I enjoy getting spam. It’s a valuable exercise in how not to do email marketing! The subject line of one of today’s spam messages asks if I have “Enough passion for these hotter nights?” It’s snowing in Woodingdean right now and hotter nights are a distant dream. Wrong hemisphere, chaps. In the context [...]
Research says it’s well worth using a specific landing page for each email marketing campaign. So what are landing pages all about? A landing page is a single web page designed to boost sales. You send out an offer by direct mail, an email campaign or whatever. But instead of expecting responders to go to your index page and [...]
Help… it’s a spam tsunami! Getting your email marketing campaign seen amongst all the rubbish is a challenge. The more spam in a person’s inbox, the less likely they are to notice the stuff they’ve actually subscribed to. Even the most tolerant, diligent and observant of us eventually succumbs to spam blindness. So how do you [...]
It takes skill and dedication to make email marketing a financial success. There are so many things to consider. Here are eight of the best copywriting-related tips, straight from the freelance copywriter’s mouth: 1. Segment your target audience - Your target audience might logically split into segments, each of which will respond to a different take [...]
A quick look into email address data… Email marketing is no more or less than direct mail online. The same principles apply when creating the content and you have the same amount of time (eff all!) to catch recipients’ attention before they press delete. One of the biggest challenges, as always with direct response work, [...]
