Tag: email marketing

3 Reasons for Email Marketing Fails

| November 30, 2015 | 0 Comments

As I mentioned in my last post, new research reveals how 74% of us want emails from brands we know and 60% want emails from brands we don’t know. The stats were gleaned from 1072 consumers, a reasonably statistically significant number. If they’re right, your email marketing should be delivering a healthy return on investment. But […]

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Twitter direct sales, email madness & ‘unsubscribe’ nutterdom

| September 11, 2014 | 0 Comments

The magical world of online marketing is never, ever dull. Here’s another post covering current digital marketing, copywriting and related stories. Twitter tests direct sales in the USA On 8th September Twitter launched a revolutionary test: a new way for users to find and buy stuff direct from tweets. Initially the test will involve a ‘small […]

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Web writer gets 11.4% response to email marketing

| November 4, 2013 | 0 Comments

As a direct marketing-friendly web writer I write all sorts of stuff, from blog posts to website pages, landing pages to online adverts, articles, white papers, video scripts… and of course email marketing campaigns. My DM background means I know how to write specifically to generate a response, whether it’s encouraging readers to request information, […]

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Email marketing fails: 4 more silly mistakes

| July 15, 2013 | 0 Comments

I had a minor rant a few weeks ago about getting email marketing messages I wasn’t allowed to reply to because the email account was either ‘unmonitored’ or just didn’t work. Grrr. Marketing madness. Now there’s more, the first two of which reveal worrying ignorance of the importance of customer interaction. Nasty email marketing fails […]

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Email marketing fail – It’s ‘no response’ madness

| June 17, 2013 | 0 Comments

I’ve just opened yet another email marketing message I’m not allowed to reply to. “Please do not reply to this message, the account is not monitored”. WTF? Yet another email marketing fail Digital marketing is all about engaging with customers and prospects, right? So why on earth would you want to prevent punters from reacting […]

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