Tag: email marketing

Email marketing fail – It’s ‘no response’ madness

| June 17, 2013 | 0 Comments

I’ve just opened yet another email marketing message I’m not allowed to reply to. “Please do not reply to this message, the account is not monitored”. WTF? Yet another email marketing fail Digital marketing is all about engaging with customers and prospects, right? So why on earth would you want to prevent punters from reacting […]

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Your email marketing: bacn or ham?

| April 30, 2013 | 0 Comments

Email marketing: Everyone’s heard of spam. But what about bacn? Widely slammed as the new scourge of our inboxes, bacn isn’t spam. But it isn’t personal email either. It hovers uncomfortably between useless and useful in a dreary email marketing no-man’s land. You don’t really like it. But you don’t hate it either. It’s the […]

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Five reasons for opting out of email marketing

| July 13, 2011

If someone was interested in signing up for emails or newsletters once upon a time but now they want to unsubscribe, it makes good marketing sense to find out why you’ve lost their interest. 5 reasons for opting out of email marketing campaigns if  people regularly tell you you’re sending emails too often, you probably are. Don’t […]

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Landing pages improve campaign results

| November 17, 2009

Research says it’s well worth using a specific landing page for each email marketing campaign. So what are landing pages all about? What is a landing page? A landing page is a single web page designed to boost sales. You send out an offer by direct mail, an email campaign or whatever. But instead of expecting responders to go […]

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