Use eyetracking research in website copywriting

Posted on November 11th, 2009 in copywriting and marketing with no comments

Eyetracking research supports direct marketing-led website copy They say you should never populate your website with copy you’ve used for offline and print projects. Quite right too. You’d be crazy to reproduce your corporate brochure online. On the other hand, it’s silly to throw the baby out with the bath water. Eyetracking research proves a [...]