An old school friend I hadn’t seen for decades asked me how I wrote commercial copy. I was a bit nervous so I just blabbed something inane about sitting at my desk and getting on with it. Doh. But it got me thinking. How exactly do I write copy? What does the physical process involve? [...]
Can a site redesign affect Google page ranking? Google God Matt Cutts says yes, it can. “If you had a really good layout with a really clean design, where all the text was really easily indexed, and you move to something that was a lot more confusing, and maybe the text wasn’t as easy for us [...]
Vilayanur S. Ramachandran, the well-loved superstar neuroscientist, discovered something really special about our brains. He found mirror neurons. They’re brain cells that act in exactly the same way whether you’re performing an action yourself or watching someone else do it. Mirror neurons give humans a rich and detailed, hyper-realistic flavour of each others’ interior landscapes. Deeper than empathy, it’s communication at cellular level, allocentric rather than egocentric. [...]
Autoresponder messages can deliver huge hikes in % sales. But a campaign that hasn’t been thought through properly can result in chaos, not conversion. Here’s my top 22 ways to maximise the effectiveness of autoresponder messages: think carefully about how many autoresponder messages you schedule. It’s better to come up with a sensible, intelligent strategy than drive people nuts with endless reminders remember there’s [...]
As a freelance copywriter, now and again I spot patterns in the market. The latest? It looks like blogging is taking off… with a vengeance. Why? There are probably several good reasons. Here’s my top six, just the tip of the iceberg. Google likes lively sites and a blog is a relatively simple way to update your website regularly focusing on key words and phrases [...]
