Tag: freelance copywriter

Can a site redesign affect Google positioning?

| July 27, 2011

Can a site redesign affect your Google rankings? Google God Matt Cutts says yes, it can. “If you had a really good layout with a really clean design, where all the text was really easily indexed, and you move to something that was a lot more confusing, and maybe the text wasn’t as easy for […]

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Mirror neurons – A tough act for a non-copywriter to follow

| January 20, 2011

Vilayanur S. Ramachandran, the well-loved superstar neuroscientist, discovered something really special about our brains. He found mirror neurons. They’re brain cells that act in exactly the same way whether you’re performing an action yourself or watching someone else do it. What are mirror neurons? Mirror neurons give humans a rich and detailed, hyper-realistic flavour of each others’ interior landscapes. Deeper than empathy, it’s communication at a […]

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22 secrets to a successful autoresponder campaign

| October 9, 2010

Autoresponder messages can deliver huge hikes in % sales. But a campaign that hasn’t been thought through properly can result in chaos, not conversion.   22 ways to maximise the impact of autoresponder messages think carefully about how many autoresponder messages you schedule. It’s better to come up with a sensible, intelligent strategy than drive people nuts with endless reminders remember there’s no marketing virtue […]

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The stellar rise of blogging

| October 7, 2010

As a freelance copywriter, now and again I spot patterns in the market. The latest? It looks like blogging is taking off… with a vengeance. Why? There are probably several good reasons. Here’s my top six, just the tip of the iceberg. Why is business blogging so popular? Google likes lively sites and a blog is a relatively simple way to update your website […]

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How to write a successful press release

| July 2, 2010

I’ve covered this before in a previous post but I think it’s worth revisiting from a slightly different angle. Press releases are still an excellent vehicle for building quality links and – if they catch the attention of the newspapers – driving traffic to your website. Here’s how to write a successful press release. How to write a press release that’ll […]

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