I’m lucky. Copywriting is hot property. The hour a day’s DIY marketing and on-site SEO I do generates enough freelance writing work to keep me trundling along nicely. I generate site visitors like nobody’s business. But if they all converted to sales I’d be in deep trouble because there’s only one of me. It’s dreadful [...]
Now and again I come across a website whose content is so beautifully written it’s worth shouting about. Danson Digital is one of ‘em. How come? it’s written in perfectly Plain English it takes a wonderfully fresh, easygoing conversational tone, writing the way you’d speak it employs a quirky turn of phrase without going into wacky [...]
I love this. It’s the next big thing. And unlike most next big things, it’s a beauty. Likeonomics is predicted to take marketers by storm. And quite right too. So what’s it all about? According to its inventor Rohit Bhargarva, “We all want to do business with people we like and choose products that we [...]
Freelance copywriting direct mail test campaign, July 2011 Rummaging around in the musty underbelly of my blog, I discover I haven’t tested direct mail for four years. Blimey. It just shows you how powerful DIY SEO can be if you plug away for years on end. I’ve been on page one of Google for my [...]
It has to be said. Twitter, while fun, is full of bollocks. This morning one marketing expert tweeted “You should spend 4-6 hours writing a blog post”. Which is just silly. If you take four to six hours to create a post it’s time to get a freelance copywriter on the job. Someone who can [...]
