Tag: freelance copywriting

Freelance copywriting: Do you need an industry expert?

| May 9, 2011 | 0 Comments

I sometimes write about insurance. I must admit it’d be more of a challenge if I didn’t have experience in the sector, simply because the concepts and language are so particular to the insurance industry. But there’s no real reason why an insurer would need an expert in the field. Experienced freelance copywriters deliver projects across any and every sector, no matter how complex and jargon-ridden. […]

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What’s your % sales conversion rate?

| January 17, 2011

It’s good to know how many prospects turn into buyers Do you have a good handle on your % conversion rates? And do you have any idea why non-converters aren’t taking the bait? If you don’t know, you can always ask. If you make it part of your autoresponder campaign to find out why people aren’t buying, you can […]

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A look at the future: science, ecommerce and more

| December 23, 2010

It’s the end of another busy year. Search engines still use words – and little else – to identify, explore, rate and rank websites. And freelance copywriting is taking off like a rocket, fuelled by SEO’s rapid entry into the marketing mainstream. So there’s a growing demand for people who can string  words together logically and elegantly with a strong […]

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Avoid preaching to the converted

| October 25, 2010

Say you’re selling freelance copywriting services. People looking for services like yours already know they want a freelance copywriter. So is there any need to explain why it’s a good idea to use a freelancer? Nope. They’ve already grasped the concept. You could go into detail in a blog post or on another page, but it isn’t necessary on your […]

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Freelance copywriting – How does freelance blogging work?

| October 8, 2010

If you’ve never worked with a freelance copywriter before, here’s how I tackle blogging for my clients. Blogging services – I write blog posts in two ways you can ask me to write posts without a brief. That means I’ll come up with suitable subject matter myself – you don’t have to dream up your own ideas. I’m used […]

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