Tag: freelance writer

Confessions of a freelance writer – Meet ‘The Nurse’

| July 27, 2012

As a freelance writer, I write for fun as well as for a living. Mostly poetry, short ebooks and eguides. But I’ve always kept one key aspect of my writing life a secret… until now.  My alter-ego, The Nurse I’ve been writing as The Nurse since 2007. She’s my alter-ego, a horrible woman who was […]

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My seventh year as a freelance writer – Happy birthday to me!

| April 11, 2012

Six years ago this week I resigned from my three day week direct marketing job in a fit of dangerously impulsive pique, finally going fully freelance. All change in the digital marketing freelance writer world Over the last six years I’ve seen Google’s search algorithms change dramatically, trashing businesses who sailed too close to the […]

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The copywriting process – Getting down and dirty with the detail

| November 25, 2011

An old school friend I hadn’t seen for decades asked me how I wrote commercial copy. I was a bit nervous so I just blabbed something inane about sitting at my desk and getting on with it. Doh. But it got me thinking. How exactly do I write copy? What does the physical process involve? […]

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How often should you update your website?

| September 22, 2011

Content-driven SEO is huge I asked my fiance, Head of Search at one of the UK’s best respected SEO agencies, how often my clients should update their web pages with new content. He says it’s a good idea to refresh your key pages every quarter or so. Search engines adore freshness and it comes with considerable […]

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One for the weekend – who needs a freelance writer, then?!

| September 16, 2011

I love hiking. Last week I walked the South Downs Way between Woodingdean and Seaford, sixteen miles or so. Along the way I came across a bunch of new signs saying permissive pathway. Which made me giggle. Why? Because permissive means habitually accepting something, for example social behaviour, that others might disapprove of. They should have said […]

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