Tag: google

Google search quality improvements for March

| March 1, 2012

Google’s official search blog has announced a grand total of forty algorithm changes that either came about during February or are scheduled for March 2012.  Overall, Google says that “Each individual change is subtle and important, and over time they add up to a radically improved search engine”. Great stuff.  But what do the latest […]

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Put yourself in your customers’ shoes

| November 30, 2011

…or risk putting your foot in your mouth In a recent interview Dan Russell, Google’s intellectual heavyweight tech usability expert, revealed something really interesting. Apparently Google staff were amazed to find out how few people knew about the control F function, which lets you search a web page or document by keyword and find the […]

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Google quality guide: 22 sensible questions to ask yourself

| July 25, 2011

Google’s recent Panda / Farmer algorithm update has resulted in holy chaos for sites falling fallen foul of it’s insistence on quality. So what is ‘quality’… and what isn’t? Here’s a list of questions Google suggests you ask yourself before uploading new content to your website or analysing your existing site to see if you […]

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Are UK Sites Ready for the Panda / Farmer Update?

| March 13, 2011 | 0 Comments

Google routinely update their ranking algorithms. These are the computational procedures that they use to determine where web pages should be ranked in response to a searcher’s query. Most of these updates are subtle and go completely unnoticed by Google users but on the 24th of February they launched a major algorithm update in the […]

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Page one of Google for freelance copywriting

| November 19, 2009

I’ve been on page one of Google for my top two search terms for over a year now. As you can imagine, being top of page 1 in Google’s SERPs brings in a lot of business. Today my positions look like this: freelance copywriter – Google UK – No 2 on page 1 freelance copywriter – Google […]

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