Tag: integrated marketing
What is Dimensional Marketing?
There’s a lot of talk about dimensional marketing. Is it a brand new thing or just an existing concept re-packaged and given a new name for the digital arena? Investigating dimensional marketing It’s my job to explore new marketing-led ‘discoveries’ and figure out whether they have any bearing on what I do for my copywriting clients. […]
40% of online buys are influenced by offline campaigns
When was the last time you did offline marketing? Offline marketing isn’t very fashionable at the moment. Everyone’s so excited about social media and SEO that real-world marketing has been trampled underfoot in the rush. But a recent iProspect survey highlights the value of offline marketing. Apparently almost 40% of online searchers make a purchase after being influenced by offline media campaigns. That’s stuff like television adverts, local and national newspapers, free […]
‘Major developments’ for email marketing
“2008 sees some major developments for email marketing. Online marketers are buzzing about the integration of email in the marketing mix. And about relevant and timely emails: getting the right message to the right person at the right time. Both will help achieve better engagement, higher response rates and a better % conversion to sales.” ‘Major […]
Integrate targeted Direct Marketing for extra impact
No matter how small your business, don’t forget offline direct marketing… print is powerful stuff Integrate your direct marketing activities Internet marketing’s exciting, fast and cheap and, if you do it properly, extremely effective. But any marketer worth their salary or fee will also integrate offline campaigns seamlessly to maximise your budget’s impact. It’s a […]
