Tag: integrated marketing

Key SEO and Content Marketing Trends for 2016

| January 4, 2016 | 0 Comments

All change… 2015 saw a handful of sea-changes in the SEO and content marketing world. Here they are. Content marketing trends – Driven by social data Chicken or egg? Content marketing is changing fast. In the beginning we created content we thought people would like, more or less on a wing and a prayer. Now cutting […]

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What is Dimensional Marketing?

| September 17, 2015 | 0 Comments

There’s a lot of talk about dimensional marketing. Is it a brand new thing or just an existing concept re-packaged and given a new name for the digital arena? Investigating dimensional marketing It’s my job to explore new marketing-led ‘discoveries’ and figure out whether they have any bearing on what I do for my copywriting clients. […]

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40% of online buys are influenced by offline campaigns

| February 12, 2010

When was the last time you did offline marketing? Offline marketing isn’t very fashionable at the moment. Everyone’s so excited about social media and SEO that real-world marketing has been trampled underfoot in the rush. But a recent iProspect survey highlights the value of offline marketing. Apparently almost 40% of online searchers make a purchase after being influenced by offline media campaigns. That’s stuff like television adverts, local and national newspapers, free […]

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‘Major developments’ for email marketing

| November 11, 2009

“2008 sees some major developments for email marketing. Online marketers are buzzing about the integration of email in the marketing mix. And about relevant and timely emails: getting the right message to the right person at the right time. Both will help achieve better engagement, higher response rates and a better % conversion to sales.” ‘Major […]

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Integrate targeted Direct Marketing for extra impact

| November 11, 2009

No matter how small your business, don’t forget offline direct marketing… print is powerful stuff Integrate your direct marketing activities Internet marketing’s exciting, fast and cheap and, if you do it properly, extremely effective. But any marketer worth their salary or fee will also integrate offline campaigns seamlessly to maximise your budget’s impact. It’s a […]

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