A useful piece of direct marketing wisdom… … it tends to take us three goes before we ‘get’ an advertising message. On TV, the first time we see an advert we get a fleeting impression of its meaning. The second time we flesh the idea out a bit. The third time everything falls into place. [...]
When was the last time you did offline marketing? Offline marketing isn’t very fashionable at the moment. Everyone’s so excited about social media and SEO that real-world marketing has been trampled underfoot in the rush. But a recent iProspect survey highlights the value of offline marketing. Apparently almost 40% of online searchers make a purchase after being influenced by offline media campaigns. That’s stuff like television adverts, local and national newspapers, [...]
“2008 sees some major developments for email marketing. Online marketers are buzzing about the integration of email in the marketing mix. And about relevant and timely emails: getting the right message to the right person at the right time. Both will help achieve better engagement, higher response rates and a better % conversion to sales.” [...]
No matter how small your business, don’t forget offline direct marketing… print is powerful stuff Internet marketing’s exciting, fast and cheap and, if you do it properly, extremely effective. But any marketer worth their salary or fee will also consider integrating offline campaigns seamlessly to maximise a budget’s impact. It’s a clear case of whole [...]
