Choosing effective keywords

Posted on March 8th, 2010 in copywriting and marketing with no comments

Research plurals and singulars Some people search Google and co for goods and services using plurals, others use singular words and phrases. Here’s an example. Say you sell bathrooms. One of your most popular search terms might be bathroom suites. But it’s also worth finding out how many potential customers search for bathroom suite. If your main competitors are busy fighting over [...]

Use keywords in your url file names and boost your website’s visibility

Posted on November 11th, 2009 in copywriting and marketing with no comments

The power of logically-named url file names When planning the redesign of my website I included primary keywords and phrases in my file names. These were words and phrases that were also relevant to – and repeated within – each page’s content, title and description. Doing so appeared to pull my site higher in Google almost [...]