Tag: key words

Kate’s infographics – Identifying & inspiring your target audience

| November 7, 2013 | 0 Comments

  Identifying and defining your target audience and their interests This infographic is all about using the right language. Identifying and describing your target audience informs targeted keyword research, which in turn helps you define a winning content plan. 1. Identifying your audience First, you need to know who is most likely to buy your […]

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Choosing effective keywords

| March 8, 2010

Research plurals and singulars Some people search Google and co for goods and services using plurals, others use singular words and phrases. Here’s an example. Say you sell bathrooms. One of your most popular search terms might be bathroom suites. But it’s also worth finding out how many potential customers search for bathroom suite. If your main competitors are busy fighting over a […]

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Use keywords in urls to boost website visibility

| November 11, 2009

The power of logical urls When planning the redesign of my website I included primary keywords and phrases in my file names. These were words and phrases that were also relevant to – and repeated within – each page’s content, title and description. Doing so appeared to pull my site higher in Google almost immediately. Within a week […]

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