Tag: keyword research

New-Look Keyword Research and Topic Focus for Content

| February 17, 2016 | 0 Comments

A few posts ago I confessed my keyword research sins. I’ve been mostly ignoring them for ages, focusing on the topics I think people might be interested in instead. Now it looks like I’m not alone. Rand Fishkin from Moz has been mulling over the same tactic, asking, “Should you ditch keyword targeting entirely?” in […]

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Keyword Research, Natural Visibility, Crappy Internal Search

| March 25, 2015 | 0 Comments

You don’t have the time, resources, knowledge or inclination to harness SEO give your business visibility in the search results – can you still drive visitors to your site and if so, how? How do you take spoken search into account when doing basic keyword research? And is your on-site search facility letting you down? Here are […]

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Introducing key term terminology: head & body, fat & long tail

| April 17, 2013 | 0 Comments

It helps to know the ropes as far as key term terminology is concerned. Here’s some useful information. Why do key term research? Even at its most basic, key term research reveals valuable insights into the questions people ask search engines. Once you know what people want to find out,  you can provide the information. Adding […]

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Choosing the best search terms for on-site SEO…

| February 16, 2012

… and tackling them in a sensible order When you’re neck deep in your industry sector it’s easy to assume you know instinctively what key terms  prospects are using to track down products and services like yours. But guessing key phrases can send you down the wrong track. Here’s an example. As a freelance copywriter I could […]

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