Tag: keywords

New-Look Keyword Research and Topic Focus for Content

| February 17, 2016 | 0 Comments

A few posts ago I confessed my keyword research sins. I’ve been mostly ignoring them for ages, focusing on the topics I think people might be interested in instead. Now it looks like I’m not alone. Rand Fishkin from Moz has been mulling over the same tactic, asking, “Should you ditch keyword targeting entirely?” in […]

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Lazy marketing – Tales from a keyword sinner

| January 21, 2016 | 0 Comments

When I first went freelance eleven years ago, I took my site’s natural visibility seriously. It didn’t take much effort, back then, to use keywords sensibly and win great natural search results. For a few years I was all over page one of Google like a rash, for all sorts of top level key terms.  […]

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Kate’s infographics – Identifying & inspiring your target audience

| November 7, 2013 | 0 Comments

  Identifying and defining your target audience and their interests This infographic is all about using the right language. Identifying and describing your target audience informs targeted keyword research, which in turn helps you define a winning content plan. 1. Identifying your audience First, you need to know who is most likely to buy your […]

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Check your key phrases regularly to stay on top

| February 11, 2011

The internet is an incredibly fluid marketing medium. So it’s mad to view SEO in a vacuum. Your site’s position in Google depends on much more than the stuff you do. It’s also at the mercy of an ever-changing context. Keep an eye on your keywords In a fast changing environment like this you can’t rely on key words to have the same […]

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Use keywords in urls to boost website visibility

| November 11, 2009

The power of logical urls When planning the redesign of my website I included primary keywords and phrases in my file names. These were words and phrases that were also relevant to – and repeated within – each page’s content, title and description. Doing so appeared to pull my site higher in Google almost immediately. Within a week […]

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