Tag: link building
Marketing tips: Don’t put all your SEO eggs in one basket!
Google’s recent Panda/Farmer algorithm update has allegedly slashed the ‘link juice’ awarded to articles generated by content farms.
A number of SEOs seem to have taken a commercial hit too, dramatically reducing their article marketing activity just in case.
Some of them don’t have any alternative tactics waiting in the wings. So they’re a bit stuffed. As are their clients.
Which illustrates the danger of complacency. Whatever you’re marketing, however reliable and successful a medium might be, never put all your SEO eggs in one basket. Just in case some bugger tips it over.
Spread your off-site link building efforts wide instead. So if one link juice avenue shuts down your entire empire won’t crumble. Here’s a short list of ways to vary your inbound link building efforts:
- guest posts on relevant well-ranked blogs
- intelligent blog comments with backlinks
- banner ads
- short ‘snippets’
- quality articles deposited with carefully chosen, reputable distributors
- niche, general, local, national and international online business directories
- paid advertising on carefully targeted sites in your sector
- white papers and thought leadership pieces
- on-site and off-site link bait including videos, CGI, film, images, cartoons and graphics
- contributions to forums, clubs, societies, industry and trade bodies, communities and pressure groups
- negotiating backlinks personally from suitable sites in complementary sectors
- creating newsworthy output for the local and national press via press releases
- begging for backlinks from trusted, respected sites like your old Uni or college
Get a valuable back link from your alumni website
If you’re an alumnus, exchange SEM Karma with your Alumni organisation
For reasons I won’t go into here, university and college websites are often awarded a very high ‘page rank’ by search engines.
This means they’re considered authoritative and credible.
On a scale of 1-10, one is a poor page rank while ten is superb. Many education establishments have a page rank of 6 and above which – in the scheme of things – is pretty nifty.
If you can get a link back to your website from a university or college site, it’ll give your site’s visibility a valuable boost. Put simply, you’ll bask in their reflected glory!
Many colleges, universities and further education establishments offer discounted products and services to alumni. If you’re prepared to give your fellow ex-students a discount, join your alumni organisation and submit a link for their approval.
Everyone wins. Ex-students get a useful discount, the Alumni organisation thrives and your business gets some truly excellent online exposure… good karma all round.
