Tag: link building
What happens when Google doesn’t trust you?
Just a quickie…. Great article about Google penalties Here’s an excellent article by Alex Graves on David Naylor.co.uk. It talks about how flouting the search engine’s link building guidelines can land you in deep poop, and can even completely eliminate your brand from the organic rankings. If you’d like some reliable pointers about what not […]
Check your backlink profile with ahrefs.com
You could spend the rest of your life exploring the vast and fast-growing collection of online tools designed to make your marketing life easier. Or you can ask somebody you trust to make a recommendation. About the ahrefs.com backlink profile analysis tool Ahrefs is a backlink profile analysis tool. You use it to explore your […]
Don’t put all your SEO eggs in one basket
Google’s recent Panda/Farmer algorithm update has allegedly slashed the ‘link juice’ awarded to articles generated by content farms. A number of SEOs seem to have taken a commercial hit too, dramatically reducing their article marketing activity just in case. Some of them don’t have any alternative tactics waiting in the wings. So they’re a bit stuffed. As are their clients. It illustrates the danger of complacency. Whatever you’re marketing, however reliable and successful a medium might be, […]
Get a valuable backlink from your alumni website
If you’re an alumnus, exchange SEM Karma with your Alumni organisation For reasons I won’t go into here, university and college websites are often awarded a very high ‘page rank’ by search engines. This means they’re considered authoritative and credible. On a scale of 1-10, one is a poor page rank while ten is superb. Many […]
