Tag: long copy

Is long copy dead?

| November 16, 2009

What is long copy? Long copy is… well, long. Say, a direct mail letter more than one A4 side long or a web page containing thousands and thousands of words. Why is long copy a pain in the ass for readers? For decades everyone believed long copy worked best. And back in the olden days […]

Continue Reading

If you really MUST use long copy, do it right

| November 11, 2009

Now and again someone involved in a get rich quick scheme asks me to write a 22 page sales letter, or a 40 page sales letter to put on a one page website. I always say no. It might work better in the USA than it does here, but as a rule over-egging it is […]

Continue Reading