Is ‘long copy’ dead?

Posted on November 16th, 2009 in copywriting and marketing with no comments

What is long copy?
Long copy is… well, long copy! A direct mail letter more than one A4 side. Or a web page containing thousands and thousands of words.
For decades everyone believed long copy worked best. And back in the olden days it did. But times have changed. The internet has shortened attention spans and people [...]

If you really MUST use long copy…

Posted on November 11th, 2009 in copywriting and marketing with no comments

Make sure it’s formatted properly so people can read it easily.
Don’t get me started on long copy. I turn down long copy projects regularly because I know it just doesn’t work the way all those get rich quick schemes promise it does.
If you’re hell bent on using long copy – online or offline - make the best of  [...]