DIY B2B Direct Marketing and SEO

What is long copy? Long copy is… well, long copy! A direct mail letter more than one A4 side. Or a web page containing thousands and thousands of words. For decades everyone believed long copy worked best. And back in the olden days it did. But times have changed. The internet has shortened attention spans [...]

Make sure it’s formatted properly so people can read it easily. Don’t get me started on long copy. I turn down long copy projects regularly because I know it just doesn’t work the way all those get rich quick schemes promise it does. If you’re hell bent on using long copy – online or offline - make the [...]