Tag: marketing news
Google Slowdown, Amazon Waste and the Social Media Basics
Google’s algorithm changes have slowed. Mobile search rankings will soon include page load speed. Amazon has decided to cut the scandalous amount of waste caused by its clunky packaging. And too many marketers are ignoring the social media basics in favour of shiny new toys. Here’s the news from the ever-changing world of digital marketing. 2016 […]
Marketing news: Snap Judgements, Structured Markup & More
It’s startling how often, in one way or another, the news relates to digital marketing and communications. It’s also surprising how much of the scientific research I read explores the way humans communicate. On the other hand perhaps it isn’t all that unexpected, since communication is one of the human race’s most important survival skills. Communications and […]
Cool content marketing snippets for 2014
It’s all going off in digital marketing land. Nothing new there, then… change is an everyday occurrence for digital marketers. Here are a few choice cuts from the sharp end of our always-fascinating industry. Content marketing-related news and views 6 cool places for content inspiration Every decent guide to creating great content talks about setting […]
Latest marketing news – good stuff from Marketing Week
I love Marketing Week. It’s such a treat to extract my head from my PC and read a real, printed magazine about marketing in real life. It’s full of new about exciting things like loyalty marketing, brand building, press, TV, radio, direct mail and integrated work. And Mark Ritson’s BS-free zone is pure joy. Here’s a […]
Hot marketing news for July 22nd
Some marketing-inspired bits and bobs, all handy for DIY digital marketers… Tesco’s Facebook misery Tesco has been at the sharp end of a Facebook campaign, suffering “mass complaints” because responders didn’t realise the offer was limited. Which goes to show how important it is to steer clear of small print, chuck out your caveats and make sure […]
