Tag: marketing

Marketing and the Power of the Mind

| April 25, 2016 | 0 Comments

The human mind is surprisingly open to being manipulated. There are all sorts of psychological tricks to change our behaviour. The placebo effect is remarkably powerful, even when we know we’re taking a placebo, and hypnosis changes lives forever. All this bodes well for marketers, for whom manipulating the way people think and behave is […]

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Telemarketing 101 – Think Like a Consumer

| September 3, 2015 | 0 Comments

Great telemarketing isn’t about what you want to say to people. It’s about what they want to hear from you.  Telemarketing? Remember you’re a consumer, too If you think exclusively like a marketer and forget you’re a consumer, it’s all too easy to balls telemarketing campaigns up. Take the call I got from a reputable online […]

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Sponsorship Ructions, Net Neutrality & a Graphic Design Win

| November 26, 2014 | 0 Comments

The Sainsbury’s ad causes ructions. Another crucial step has been taken towards protecting net neutrality. And graphic design’s profile gets a credibility boost courtesy of Australia’s Bureau of Statistics. 3 cool bits of marketing news If you’re in marketing, you’re living in particularly exciting times… here are my favourite bits of marketing news for November.    […]

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Words + Music = Weird Memory Magic

| November 20, 2014 | 0 Comments

If you’re anything like most of us it takes a lot of effort to learn something off by heart, whether it’s a short poem, endless Viking saga, O’Level subject or an entire further education course.  Learning by rote is almost always hard work. On the other hand you’ll probably be able to sing the lyrics […]

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Go ind.ie for a spy-free internet experience

| October 30, 2014 | 0 Comments

I don’t have a smartphone yet. I’ve been waiting to buy Google Glass, in my view the most exciting new tech in years. But the search engine giant’s big data collection and personalised search shenanigans have put me right off. So I’ve been looking for an alternative. It’s back to smartphones again, but which one?  Google and Facebook […]

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