Apparently we can only maintain meaningful social interactions with 150-230 friends. Does the same go for Social Media Marketing on Twitter? We’re all human so there’s no logical reason to suspect we can handle more than 150-230 concurrent meaningful business relationships any better than we can personal relationships. And by all accounts we need to [...]
I love this. It’s the next big thing. And unlike most next big things, it’s a beauty. Likeonomics is predicted to take marketers by storm. And quite right too. So what’s it all about? According to its inventor Rohit Bhargarva, “We all want to do business with people we like and choose products that we [...]
Here’s a bunch of great stories with a marketing and communications slant. Does the internet make us stupid? We get the same old debate every time a new medium comes along. Telly encountered the same kind of scaremongering when it first went mainstream. And the mobile phone / brain cancer jury is still half [...]
…and apply what you learn to your website There are loads of things you can do to optimise your website for visitors. But are you missing a trick? Making assumptions is one thing. It’s also useful to think creatively about persuading people to buy. How? Here’s a simple exercise that’ll help you pin down unforseen ways to enhance your visitors’ experience and boost [...]
Thanks to Drayton Bird for these two small but perfectly formed little gems: The golden rule of marketing is – give your customers what they want The golden rule of targeting is – go where your customers go Perfect. If you’d like to get a regular email from Drayton, each packed to the rafters with the best [...]
