Customer testimonials. Useful, right? More useful than you might think! Here’s five top ways to make the most of testimonials. 1. Use a testimonal to introduce every web page, like this, and they’ll give your sales message a powerful little boost Header: You deserve a brilliantly clean home! Subhead: Brighton’s favourite cleaning company Testimonial: “I’ve used BrightInBrighton for a year now [...]
… and keep your home page fresh at the same time! Add a ’status’ line to your home page – a bit like Facebook – and you can update your website in seconds every morning. Just add a simple line of code, like I’ve done on my freelance copywriter website helpinthecity.com. Why? From a SEO [...]
Like most copywriting and marketing devices the inverted pyramid – or inverted triangle – is common sense. What is the inverted pyramid method? Ask any journalist. All it involves is putting your information in priority order. Putting crucial information at the top, less important material further down. What’s ‘important’? It depends whether you want the reader [...]
Grab tiny but crucial marketing opportunities – small can be beautiful! Earlier this year our local hotel launched their summer menu. The chalkboard sign outside – which faces thousands of cars stuck conveniently at traffic lights 24/7 – said: New Summer Evening Food Menu Available Inside At Weekends. Which says it like it is. But limited space [...]
…instead of someone else’s? Life’s never straightforward. You’ve filled your website with well written, entertaining, inspiring, key word rich copy. It is easy to navigate and the content’s laid out perfectly for scan-reading. You’ve built links ’til you’re blue in the face. You’ve dragged your business painstakingly on to page one of Google with natural [...]