…and they’ll find it almost impossible to decide! Last year New Scientist featured research proving how difficult it was for more than eight people to reach consensus. Apparently fewer than eight people can make decisions relatively efficiently and effectively. But the moment you hit eight things go dog-shaped. It makes sense to me. In the olden days when I [...]
Terms & Conditions can be a genuine force for commercial good… as long as they’re written with your customers in mind. T&C are almost always legal gobbledegook, often lifted wholesale from a template. From a communications perspective they’re criminally poor. Which is a shame. Every communication is an opportunity to promote your business. In a world packed solid with dodgy dealers, positive, honest, transparent Terms & Conditions can [...]
Caveats are insidious. Don’t let them take over your sales message. It is best to avoid caveats altogether. Why? caveats interfere with your sales proposition reading is a challenge because your flow is constantly interrupted by irritating little swords and asterisks caveats make you sound negative and, contrarily, they make you seem less trustworthy Is it possible to avoid caveats altogether? Yes. It’s [...]
Customer testimonials. Useful, right? More useful than you might think! Here’s five top ways to make the most of testimonials. 1. Use a testimonal to introduce every web page, like this, and they’ll give your sales message a powerful little boost Header: You deserve a brilliantly clean home! Subhead: Brighton’s favourite cleaning company Testimonial: “I’ve used BrightInBrighton for a year now [...]
… and keep your home page fresh at the same time! Add a ’status’ line to your home page – a bit like Facebook – and you can update your website in seconds every morning. Just add a simple line of code, like I’ve done on my freelance copywriter website helpinthecity.com. Why? From a SEO [...]
