Tag: marketing

8 more random marketing-related soundbites

| 7th October 2013 | 0 Comments

It’s that time again. I’ve collected a bunch of marketing fact-lets and oddments together, none of which really deserve a full post but all of which are interesting and relevant enough to mention. Obviously, keywords fly right out of the window for posts like this. But variety is the spice of readers’ life and there’s […]

Continue Reading

Random marketing related stories and sound bites

| 16th September 2013 | 0 Comments

It’s time for another round-up of random copywriting and marketing related stories. Brighton SEO take-aways Thanks to the dynamic Kelvin from Site Visibility and everyone else involved with this autumn’s Brighton SEO conference, a blinder of an event. A far cry from the first one, held upstairs in the Quadrant pub and attended by about […]

Continue Reading

How to write content that converts – About buying triggers

| 5th June 2013 | 0 Comments

How to write content that converts enquiries into sales? Instead of talking about the mechanics and complexities of actually writing copy that sells, which I’ve covered before, I thought it’d be useful to look at the buying trigger angle. After all, you can write quality sales-led content ’til you’re blue in the face but unless […]

Continue Reading

Win hearts and minds with plain English copywriting

| 9th January 2013

Language has two functions. One, to communicate ideas and information and two, to define groups of people. It happens in business, too. Tribes of people who work in the same sector tend to use language to define the group they belong to. Plain English copywriting wins every time Some tribes invent special words and phraseology […]

Continue Reading

Google Chrome, Mozilla Firefox and silly AdWords results

| 17th October 2012

Weirdness in the AdWords paid search results Searching for local dogs homes via Mozilla Firefox Mozilla’s Firefox enjoys around 20 – 24% of worldwide web browser market share.  It’s an integrated open source search system that almost always uses Google by default. When I type Dogs homes in Brighton and Hove into the Firefox search box […]

Continue Reading