Like most copywriting and marketing devices the inverted pyramid – or inverted triangle – is common sense. What is the inverted pyramid method? Ask any journalist. All it involves is putting your information in priority order. Putting crucial information at the top, less important material further down. What’s ‘important’? It depends whether you want the reader [...]
Grab tiny but crucial marketing opportunities – small can be beautiful! Earlier this year our local hotel launched their summer menu. The chalkboard sign outside – which faces thousands of cars stuck conveniently at traffic lights 24/7 – said: New Summer Evening Food Menu Available Inside At Weekends. Which says it like it is. But limited space [...]
…instead of someone else’s? Life’s never straightforward. You’ve filled your website with well written, entertaining, inspiring, key word rich copy. It is easy to navigate and the content’s laid out perfectly for scan-reading. You’ve built links ’til you’re blue in the face. You’ve dragged your business painstakingly on to page one of Google with natural [...]
The bare bones of online marketing Time is precious and unless you know your onions, marketing and SEO can be utterly baffling. If you only do three things to market your online business, pick these: Get lots of good quality inbound links to your website. Why? Search engines use links to rate websites’ popularity and [...]
If a website visitor asks you a question, you’ve hooked ‘em. Obvious, right? Not necessarily. I found a great picture frame site last week. I was all set to place an order. But first I had to ask a question: can I buy frames without glass? I reckoned their range made the answer worth waiting [...]
