Tag: placebo effect

Marketing and the Power of the Mind

| 25th April 2016 | 0 Comments

The human mind is surprisingly open to being manipulated. There are all sorts of psychological tricks to change our behaviour. The placebo effect is remarkably powerful, even when we know we’re taking a placebo, and hypnosis changes lives forever. All this bodes well for marketers, for whom manipulating the way people think and behave is […]

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