Tag: plain english
Insurers, Police, Lawyers, Government and Plain English
The arrival of our home insurance renewal stuff sparked a chord, like it always does. It reminded me of the time I spent knocking myself out, more or less driving myself nuts, trying to persuade insurance companies to communicate properly. But they’re not the only sinners… The insurance industry – Still rubbish at communicating with […]
Over the Digital Marketing Horizon – News and Views
What’s new in digital marketing? Find out how to focus your content planning, why climate scientists need lessons in Plain English, why Google still rules and more. What’s on the digital marketing horizon? Here’s some more news and views from the digital marketing world. How to decide which content to focus on next? You’ve laid […]
Great content? Law firms have a lot to learn
Want great copy? Let your copywriter do a great job In my experience, the legal and financial services professions fail more often than they succeed in the effective communication stakes. They tend to be the worst offenders, adept at turning perfectly clear marketing messages into gobbledegook, the opposite of plain language. I thought it’d be […]
The big travel insurance policy copywriting fail
A few months ago I threatened to re-write a travel insurance policy into plain language. Then I went all quiet. What’s been going on? Travel insurance policy copywriting nightmare The policy was just an ordinary travel product from one of the biggest and best-respected insurers in Europe, a household name company insuring literally millions of travellers. It’s […]
Coriolanus, the Oxford English & research into language
As a copywriter I’m acutely aware of how important it is to communicate clearly without gobbledegook, jargon and unnecessary complexity. I’m also aware of how quickly language alters. Take ‘wicked’, whose meaning has changed profoundly in just a few years from something to avoid to something wholly good. Coriolanus highlights the ever-changing face of the […]
