Tag: plain language
It’s Plain English for the HSE – But the Worst Sinners are Still Sinning
At the end of January 2018 the Health & Safety Executive launched Plain English guidelines for its employees. The idea is to help every employee communicate clearly, taking ordinary people’s health literacy into account at every stage. Until now, the healthcare sector has traditionally used dense jargon, leaving many people completely lost in space, unable […]
Insurers, Police, Lawyers, Government and Plain English
The arrival of our home insurance renewal stuff sparked a chord, like it always does. It reminded me of the time I spent knocking myself out, more or less driving myself nuts, trying to persuade insurance companies to communicate properly. But they’re not the only sinners… The insurance industry – Still rubbish at communicating with […]
Plain language makes marketing work MUCH better!
It’s time for another look at the latest marketing news and views. This time I’m exploring the nature of communications in general, diving into useful stuff like direct response marketing, plain English, small print, legalese and cliches. Persuading people to follow your Twitter links So many Tweets include links. Your feed is probably stuffed with them. Everyone’s doing […]
Kate’s infographics: Use language to suit the target audience
Language… why does it matter? It’s important to identify and define your target audience and their interests because it informs the language and tone of voice you use. Once you find out who your target audience is and identify roughly what presses their buttons, you can create an appropriate tone to appeal directly to […]
Win hearts and minds with plain English copywriting
Language has two functions. One, to communicate ideas and information and two, to define groups of people. It happens in business, too. Tribes of people who work in the same sector tend to use language to define the group they belong to. Plain English copywriting wins every time Some tribes invent special words and phraseology […]
