So many press releases sink without a trace. Here are 31 common sense reasons why your news might not be seeing the light of day.
It’s boring! You might think your news is amazing but be honest with yourself… is it really newsworthy?
You haven’t targeted your release properly – are you sending out news about green widgets to an audience of blue widget [...]
Hit ‘em between the eyes with a press-ready piece. Here’s how.
headline
introductory statement
question
quotation
response
quotation
conclusion
contact details
Here’s an example. I’ve numbered each bit so you can see what I mean.
1. Search website launches holiday genie challenge
2. The economy’s in a mess, jobs are precious, money’s tight and – in times like these – saving cash on your package holiday [...]
One press release, £22,657 worth of exposure…
Making the effort to write great press releases really is worthwhile. But, as I’ve said before, talk’s cheap. Here’s a real life Case Study to illustrate my point.
I recently wrote a release for a client, World Leaders, that resulted in a feature in London’s Metro newspaper. It was distributed via a [...]