I’ve covered this before in a previous post but I think it’s worth revisiting from a slightly different angle. Press releases are still an excellent vehicle for building quality links and – if they catch the attention of the newspapers - driving traffic to your website. Here’s how to write a successful press release. take a quick sanity check… is your [...]
So many press releases sink without a trace. Here are 31 common sense reasons why your news might not be seeing the light of day. It’s boring! You might think your news is amazing but be honest with yourself… is it really newsworthy? You haven’t targeted your release properly – are you sending out news about green widgets to an audience of [...]
Hit ‘em between the eyes with a press-ready piece. Here’s how. headline introductory statement question quotation response quotation conclusion contact details Here’s an example. I’ve numbered each bit so you can see what I mean. 1. Search website launches holiday genie challenge 2. The economy’s in a mess, jobs are precious, money’s tight and – [...]
One press release, £22,657 worth of exposure… Making the effort to write great press releases really is worthwhile. But, as I’ve said before, talk’s cheap. Here’s a real life Case Study to illustrate my point. I recently wrote a release for a client, World Leaders, that resulted in a feature in London’s Metro newspaper. It was distributed [...]