What is a doorway page?
a doorway page is designed purely with SEO in mind – a page absolutely stuffed with key words and phrases
because it is created exclusively to rank high in search engine results, it doesn’t take human visitors into account
it will either contain a link to another site or will automatically re-direct you to another site
Why are doorway pages a bad [...]
Powerful meta descriptions and page titles win human visitors and keep search engines happy.
Write strong meta titles
Not so long ago page title tags – meta titles – were crucial to SEO, picked up by search engine algorithms as a key ranking element.
Today their power has diminished. But because, when marketing, humans are just as important as search engines [...]
Install these two plugins for marketing benefits!
Wordpress is one of the planet’s most popular open source blog packages. It also provides a huge number of useful plugins.
What’s a plugin? It’s an extra bit of software that you install to do stuff that the Wordpress package doesn’t do.
Some are for fun, others have a serious commercial purpose. Here’s two [...]
A great free SEO tool for DIY marketers and webmasters
My business support client, Lisa at letmedothatforyou, found websitegrader.com and told me all about it. It’s an excellently simple SEO support tool.
Websitegrader measures the marketing effectiveness of your site. The resulting report gives you plain english advice about how to improve the marketing effectiveness of your website. And it delivers a score out of 100 [...]
I’ve been on page one of Google for my top two search terms for over a year now.
As you can imagine, being top of page 1 in Google’s SERPs brings in a lot of business. Today my positions look like this:
freelance copywriter – Google UK – No 2 on page 1
freelance copywriter – Google entire web [...]