… but it’s a limit, not a target. A strong, sales focused, benefit led meta description works wonders for SEO. But do you need to use all 152 characters? No. It’s best to use common sense rather than slavishly create 152 character meta descriptions every single time: a short, sharp meta description can sometimes make your point [...]
It’s wise to promote your internal pages as well as your site’s index page. Why? If you’ve designed your site structure with SEO in mind you’ll probably have a fistful of pages named after your most powerful long tail phrases. For example, one of my sites has pages called: seo-copywriting-samples contact-SEO-copywriter freelance-SEO-copywriter If you optimise each page for the long term [...]
What is a doorway page? a doorway page is designed purely with SEO in mind – a page absolutely stuffed with key words and phrases because it is created exclusively to rank high in search engine results, it doesn’t take human visitors into account it will either contain a link to another site or will automatically re-direct you to another site Why are [...]
Powerful meta descriptions and page titles win human visitors and keep search engines happy. Write strong meta titles Not so long ago page title tags – meta titles – were crucial to SEO, picked up by search engine algorithms as a key ranking element. Today their power has diminished. But because, when marketing, humans are just as important [...]
Install these two plugins for marketing benefits! WordPress is one of the planet’s most popular open source blog packages. It also provides a huge number of useful plugins. What’s a plugin? It’s an extra bit of software that you install to do stuff that the Wordpress package doesn’t do. Some are for fun, others have a serious commercial [...]