Powerful meta descriptions and page titles win human visitors and keep search engines happy. Write strong meta titles Not so long ago page title tags – meta titles – were crucial to SEO, picked up by search engine algorithms as a key ranking element. Today their power has diminished. But because, when marketing, humans are just as important [...]
Install these two plugins for marketing benefits! WordPress is one of the planet’s most popular open source blog packages. It also provides a huge number of useful plugins. What’s a plugin? It’s an extra bit of software that you install to do stuff that the Wordpress package doesn’t do. Some are for fun, others have a serious commercial [...]
A great free SEO tool for DIY marketers and webmasters My business support client, Lisa at letmedothatforyou, found websitegrader.com and told me all about it. It’s an excellently simple SEO support tool. Websitegrader measures the marketing effectiveness of your site. The resulting report gives you plain english advice about how to improve the marketing effectiveness of your website. And it delivers a score out [...]
I’ve been on page one of Google for my top two search terms for over a year now. As you can imagine, being top of page 1 in Google’s SERPs brings in a lot of business. Today my positions look like this: freelance copywriter – Google UK – No 2 on page 1 freelance copywriter – [...]
Here’s a nice little online tool to help you optimise your website for search engines: www.seobugz.com All you do is type in your site address. A second later seobugz returns a short and neat report showing you how to improve things like: meta keywords, meta descriptions etc H1 and H2 tags image tags SEO friendly inbound [...]
