Earlier this year a prestigious Government prize was awarded to a ‘unique’ new online service. Submitted by a member of the public in good faith, the prizewinning idea was a website that tells people what they can and can’t recycle in their area. Shortly after the winner was announced on the BBC Radio 4 news, a [...]
Find out where to focus your resources. It’s easy to forget that there’s more to life than Google. But is it worth spending time and money targeting SEO at the other search engines, like Yahoo and Ask? I’ve just uploaded an RSS feed from Hitwise which gives the latest stats for search engine usage in [...]
Visitors arrive at your site for the first time seething with silent questions. Here’s an example. If your site advises people about anger management, first time visitors’ll probably be unconsciously wondering things like: I need help. Can I find out more about anger management here? I wonder how angry I really am. Can I evaluate [...]
The power of logically-named url file names When planning the redesign of my website I included primary keywords and phrases in my file names. These were words and phrases that were also relevant to – and repeated within – each page’s content, title and description. Doing so appeared to pull my site higher in Google almost [...]
“OK, my copy’s difficult to read. But it works brilliantly for search engines“, I read on someone’s blog. What an idiot. A professional copywriter will create smooth, flowing, beautifully written website copy. They’ll include key words and phrases subtly so they enhance the power of your copy. Effective, naturally optimised website copy is readable and human. [...]
