As a direct marketer I don’t feel comfy unless I know exactly how much profit my marketing campaigns have made. To the penny! Offline marketing is traditionally divided into above the line and below the line campaigns. Below the line involves un-glamorous media like direct marketing and cheapo Direct Response TV. Above the line is fluffy stuff like glossy [...]
Research by http://growsmartbusiness.com/ indicates a recent increase in social media marketing by small businesses: one in five of the 500 US small business owners questioned confirmed they use social media for marketing 69% post status updates, news and links on social networks 61% claim they use social media to find and attract new prospects and customers 57% have built a network of new prospects via social media websites [...]
Sometimes the benefits are crystal clear. In the autumn my host disappeared off the planet for a week and all my sites went down. The host phone number was dead and they weren’t answering emails. I’d been with them eight years but their communication was so crap throughout the crisis that my loyalty flew right out of the window. I jumped ship as soon [...]
Everyone and his dog’s using social media to market their stuff at the moment. So do you need to jump on the bandwagon? Are you in a panic because your business hasn’t got to grips with twitter and co? Give it a go if you like. But ask yourself three common sense questions first: A [...]