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Social Media Marketing – Why Being Provocative Matters
How often have you checked out someone’s Twitter profile only to find it’s actually a disclaimer, claiming their views are ‘all their own’? It’s a popular way to stay out of trouble, but it hints at something deeper: social media marketing success is being blighted by a widespread reluctance to offend, while at the same time being provocative […]
Twitter + Google Plus = 50% of my new business – wow!
Business networking Twitter success – Where did that come from? One minute social media marketing is pie in the sky. The next it’s a business essential. If you blinked you probably missed the transition. But social has grown up and there’s no looking back. The tipping point has been reached and billions of businesses have […]
Get off my land! Facebook’s annoying in-account ads
While I’m all for social media marketing as long as it generates hard cash as well as chat, Facebook’s advertising shenanigans are making me really cross. Facebook takes liberties with timeline ads The area where my friends, family and I hang out is sacrosanct. It’s annoying enough having ads down the right hand column. I’d love to […]
Tweeting, consistency and being ‘you’
Some clever person Tweets something magnificently silly, interesting, relevant or just downright hilarious. You reply. They reply back. It’s a match made in networking heaven… most of the time. Twitter is a brilliant forum for banter. So it’s disappointing when the person on the other end of a conversation clearly isn’t the same individual who […]
Throwing the marketing baby out with the bath water…
While search engines seem to be taking social signals into account, there’s no need to throw the marketing baby out with the bath water. If you haven’t got to grips with social media marketing yet, you’d be forgiven for thinking you’ve missed the boat. You’d also be forgiven for thinking search engine optimisation is dead, […]
