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The Social Media Experiment – Taking Two Months off Social Media
Sometimes it’s a pain keeping up with social media obligations. The period before Christmas 2019 was one of those times. Faced with a shortage of time and lots to do, something had to give. I decided to drop LinkedIn completely for a couple of months and see what happened. As it turned out, it wasn’t […]
Social Media Marketing – Why Being Provocative Matters
How often have you checked out someone’s Twitter profile only to find it’s actually a disclaimer, claiming their views are ‘all their own’? It’s a popular way to stay out of trouble, but it hints at something deeper: social media marketing success is being blighted by a widespread reluctance to offend, while at the same time being provocative […]
Twitter + Google Plus = 50% of my new business – wow!
Business networking Twitter success – Where did that come from? One minute social media marketing is pie in the sky. The next it’s a business essential. If you blinked you probably missed the transition. But social has grown up and there’s no looking back. The tipping point has been reached and billions of businesses have […]
Get off my land! Facebook’s annoying in-account ads
While I’m all for social media marketing as long as it generates hard cash as well as chat, Facebook’s advertising shenanigans are making me really cross. Facebook takes liberties with timeline ads The area where my friends, family and I hang out is sacrosanct. It’s annoying enough having ads down the right hand column. I’d love to […]
Tweeting, consistency and being ‘you’
Some clever person Tweets something magnificently silly, interesting, relevant or just downright hilarious. You reply. They reply back. It’s a match made in networking heaven… most of the time. Twitter is a brilliant forum for banter. So it’s disappointing when the person on the other end of a conversation clearly isn’t the same individual who […]
