Google is using ‘social signals’ to help rank websites in the search results pages. But is it really a good idea? It makes sense for Google algorithms to take the majority’s likes and dislikes into account. There’s about 70 million people in Britain. And 26 million-ish Twitter accounts. Many of us have two accounts, one for [...]
Are you into social media marketing? If so, have you read TNS’s Digital Life report yet? Don’t be surprised if you haven’t. It came out a couple of weeks ago, only to be met by a stony silence from the SMM community. How come? Probably because it’s full of findings that social media marketers don’t [...]
Apparently we can only maintain meaningful social interactions with 150-230 friends. Does the same go for Social Media Marketing on Twitter? We’re all human so there’s no logical reason to suspect we can handle more than 150-230 concurrent meaningful business relationships any better than we can personal relationships. And by all accounts we need to [...]
There’s a lot of talk about whether Facebook is still cool, still the best place for marketers and real people to hang out. Most of it’s the usual bollocks. In real life Facebook is probably here to stay, although its popularity will probably wax and wane like most super-brands. It’ll be interesting to watch inertia [...]
They say there’s an optimum time where, having accrued enough Twitter followers and followed enough interesting people, the flow of new followers suddenly increases dramatically and your account takes off. A sort of Twitter tipping point. I think I’ve reached it. So far I’m following 481 carefully chosen people and organisations. And I’ve clocked up [...]
