Tag: strapline

3 essential marketing tips: Straplines, SMM & Site updates

| October 31, 2014 | 0 Comments

Three common sense marketing tips Here are three quick ‘n’ dirty marketing tips to help you avoid common pitfalls.  Strapline heaven The strapline is a much misunderstood marketing device. Many of them are rubbish. But crime fiction author Libby Hellmann has made a splendid job of it. Libby’s strapline is Compulsively Readable Thrillers. It’s great […]

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Top tips for a strong strapline

| May 27, 2013 | 0 Comments

It’s interesting to see so many Google searches by people looking for information about straplines. The terms ‘define strapline’, for example, along with ‘strapline example’ are both reularly used in search queries. It’s obviously something a reasonable number of people want to know about, on a regular basis. So here goes. What is a strapline? […]

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The ins and outs of straplines

| January 18, 2012

What is a strapline? It’s a short statement that clarifies exactly what your business does, so people get the picture ‘at a glance’. Where does a strapline go? A strapline usually sits directly below a logo or company name. Do I need a strapline? It depends. If your business name / url already makes it […]

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Is someone else using your strapline?

| May 6, 2011 | 0 Comments

Straplines and slogans are funny things. Most businesses carry on perfectly happily without them. Others should perhaps think about dropping theirs. Toyota, for example, use ‘Toyota. Moving Ahead’ when moving in any other direction in a car, except when reversing, would be dangerous and silly if it wasn’t already impossible. Make your strapline meaningful If you’re keen to create a strapline […]

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