Tag: target audience

Kate’s infographics – Identifying & inspiring your target audience

| 7th November 2013 | 0 Comments

  Identifying and defining your target audience and their interests This infographic is all about using the right language. Identifying and describing your target audience informs targeted keyword research, which in turn helps you define a winning content plan. 1. Identifying your audience First, you need to know who is most likely to buy your […]

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Kate’s infographics: Use language to suit the target audience

| 21st June 2013 | 0 Comments

  Language… why does it matter? It’s important to identify and define your target audience and their interests because it informs the language and tone of voice you use.  Once you find out who your target audience is and identify roughly what presses their buttons, you can create an appropriate tone to appeal directly to […]

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