Thanks to Drayton Bird for these two small but perfectly formed little gems: The golden rule of marketing is – give your customers what they want The golden rule of targeting is – go where your customers go Perfect. If you’d like to get a regular email from Drayton, each packed to the rafters with the best [...]
Take advantage of niche business directories’ soaring popularity It’s always wise to aim marketing firmly at your target audience. Advertising your services where you know your prospects hang out is much cleverer than spreading yourself thinly all over the place. It gets better results. It saves time. And it avoids wasted effort. There’s a growing [...]
Here’s a classic example of copywriting with a distinct target audience in mind. The Brief: re-write a Pelvic Toner website to encourage more visitors and sales. As a rule pelvic toners are bought by women who suffer from pelvic floor weakness. But the copy for the original pelvictoner.biz site had been written by a bloke. [...]